Growth Marketing Creative Manager
TikTok
On-Site
Korea / Japan / Singapore (GMT+9)
Full-Time
Mid-Level
TikTokโ€™s User Growth (UG) team in Seoul is seeking a Growth Marketing Creative Manager to drive creative-led user acquisition strategies. You'll design, execute, and optimize performance advertising campaigns targeting millions of users, managing the full creative production lifecycle from ideation to delivery. This role involves data-driven decision making, insightful performance analysis, and close collaboration with crossโ€‘functional teams to support global growth initiatives.

Responsibilities

  • Develop creative strategies to maximize growth across online paid media channels
  • Oversee creative production lifecycle: briefing agencies/internal teams, reviewing scripts/edits, and tracking performance
  • Monitor analytics dashboards; use data insights to inform creative optimization
  • Support user acquisition campaigns on digital platforms
  • Explore and test new creative formats and channels for performance marketing
  • Collaborate with other UG teams to streamline creative workflows

Qualifications
Minimum Requirements:

  • 2+ years in digital performance marketing, advertising, branding, journalism, film, or a related creative field
  • Strong analytical skills; able to interpret metrics and drive actionable insights
  • Fluent in both English and Korean
  • Passion for content and familiarity with tech/media

Preferred:

  • Self-motivated, organized, and collaborative
  • Strong communication skills; able to work under pressure and alongside crossโ€‘functional stakeholders

๐ŸŒ About TikTok
TikTok is the worldโ€™s leading platform for short-form mobile video. Its mission is to inspire creativity and bring joy. With global HQs in Los Angeles and Singaporeโ€”and offices in Seoul, NYC, London, and moreโ€”TikTok is committed to cultivating an inclusive, diverse workplace that empowers employees to make real-world impact.

โ€

TikTok์˜ User Growth(UG) ํŒ€์—์„œ ์„ฑ์žฅ ๋งˆ์ผ€ํŒ… ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ๋งค๋‹ˆ์ €๋ฅผ ์ฐพ์Šต๋‹ˆ๋‹ค. ์ด ์—ญํ• ์€ ์ˆ˜๋ฐฑ๋งŒ ์‚ฌ์šฉ์ž ๋Œ€์ƒ performance ๊ด‘๊ณ  ์บ ํŽ˜์ธ์˜ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ์ „๋žต ์„ค๊ณ„, ์‹คํ–‰, ์ตœ์ ํ™”๋ฅผ ๋‹ด๋‹นํ•˜๋ฉฐ, ์•„์ด๋””์–ด ๋ฐœ๊ตด์—์„œ ๊ฒฐ๊ณผ ๋ถ„์„๊นŒ์ง€ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ์ „ ๊ณผ์ •์„ ๋ฆฌ๋“œํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ์›Œํฌํ”Œ๋กœ์šฐ๋ฅผ ์ •๊ตํ•˜๊ฒŒ ์กฐ์œจํ•˜๊ณ , ๋ฐ์ดํ„ฐ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์„ฑ๊ณผ๋ฅผ ๊ฐœ์„ ํ•˜๋Š” ์ผ์— ์ง‘์ค‘ํ•ฉ๋‹ˆ๋‹ค.

์ฃผ์š” ์—…๋ฌด

  • ์˜จ๋ผ์ธ ์œ ๋ฃŒ ๊ด‘๊ณ  ์ฑ„๋„์—์„œ ์„ฑ์žฅ ๊ทน๋Œ€ํ™”๋ฅผ ์œ„ํ•œ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ์ „๋žต ์ˆ˜๋ฆฝ
  • ์—์ด์ „์‹œยท๋‚ด๋ถ€ ๋””์ž์ธ ํŒ€ ๋ฉ˜๋”ฉ, ์Šคํฌ๋ฆฝํŠธ ๋ฐ ์˜์ƒ ๊ฒ€์ˆ˜, ํผํฌ๋จผ์Šค ๋ชจ๋‹ˆํ„ฐ๋ง ๋“ฑ ์ œ์ž‘ ์ „๋ฐ˜ ๊ด€๋ฆฌ
  • ๋ถ„์„ ๋„๊ตฌ๋ฅผ ํ™œ์šฉํ•ด ํ•ต์‹ฌ ์ง€ํ‘œ ๋ฐ ์†Œ๋น„์ž ํ–‰๋™ ๋ถ„์„ โ†’ ์ธ์‚ฌ์ดํŠธ ๋„์ถœ
  • ๋””์ง€ํ„ธ ์ฑ„๋„์˜ ์‚ฌ์šฉ์ž ์œ ์ž… ์บ ํŽ˜์ธ ์ง€์›
  • ํผํฌ๋จผ์Šค ๋งˆ์ผ€ํŒ…์„ ์œ„ํ•œ ์ƒˆ๋กœ์šด ํ˜•์‹/์ฑ„๋„ ํ…Œ์ŠคํŠธ ๋ฐ ์‹คํ—˜ ์ถ”์ง„
  • ํƒ€ UG ํŒ€๊ณผ ํ˜‘์—…ํ•˜์—ฌ ์ตœ์ ์˜ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ์›Œํฌํ”Œ๋กœ์šฐ ๊ตฌ์ถ•

์ž๊ฒฉ ์š”๊ฑด
ํ•„์ˆ˜:

  • ๋””์ง€ํ„ธ ํผํฌ๋จผ์Šค ๋งˆ์ผ€ํŒ…, ๊ด‘๊ณ , ๋ธŒ๋žœ๋“œ, ์ €๋„๋ฆฌ์ฆ˜, ์˜ํ™” ๋“ฑ 2๋…„ ์ด์ƒ ๊ฒฝ๋ ฅ
  • ๋›ฐ์–ด๋‚œ ์ •๋Ÿ‰ ๋ถ„์„ ์—ญ๋Ÿ‰ ๋ฐ ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜ ์˜์‚ฌ๊ฒฐ์ • ๋Šฅ๋ ฅ
  • ํ•œ๊ตญ์–ดยท์˜์–ด ๋ชจ๋‘ ์œ ์ฐฝํ•œ ์ˆ˜์ค€
  • ์ฝ˜ํ…์ธ ์— ๋Œ€ํ•œ ์—ด์ •๊ณผ ๊ธฐ์ˆ /๋ฏธ๋””์–ด ์‚ฐ์—…์— ๋Œ€ํ•œ ์นœ์ˆ™ํ•จ

์šฐ๋Œ€:

  • ์ž๊ธฐ์ฃผ๋„์ ์ด๋ฉฐ, ์กฐ์ง๋ ฅ ๋ฐ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ๋Šฅ๋ ฅ ๋›ฐ์–ด๋‚จ
  • ์••๋ฐ• ์†์—์„œ๋„ ํ˜‘์—… ๊ฐ€๋Šฅํ•œ ์„ฑ์ˆ™ํ•œ ํƒœ๋„

โœจ TikTok๊ณผ ํ•จ๊ป˜ํ•  ์ด์œ 

  • ์งง์€ ๋ชจ๋ฐ”์ผ ์˜์ƒ์˜ ๊ธ€๋กœ๋ฒŒ ์„ ๋„ ํ”Œ๋žซํผโ€”์ฐฝ์˜์„ฑ๊ณผ ์ฆ๊ฑฐ์›€์„ ์ง€ํ–ฅ
  • LA, ์‹ฑ๊ฐ€ํฌ๋ฅด, ์„œ์šธ ๋“ฑ ๊ธ€๋กœ๋ฒŒ ๋„คํŠธ์›Œํฌ์˜ ์ผ๋ถ€
  • ๋‹ค์–‘์„ฑ๊ณผ ํฌ์šฉ์„ฑ์„ ์ค‘์‹œํ•˜๋Š” ์กฐ์ง๋ฌธํ™”์—์„œ ์ง„์ •ํ•œ ์˜ํ–ฅ๋ ฅ ์‹คํ˜„

โ€

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