Senior Marketing Officer, Korea
Jimmy Choo
Hybrid
Korea / Japan / Singapore (GMT+9)
Full-Time
Mid-Level
As the Senior Marketing Officer in Korea, your mission is to grow the customer base by reaching new audiences while strengthening loyalty with existing clients. This role is heavily focused on CRM management, VIP programs, and data-driven loyalty strategies, playing a key role in enhancing brand engagement and customer retention.

Key Responsibilities

  • Execute and manage direct marketing (DM) and CRM campaigns from planning to reporting
  • Collaborate with CRM vendors and internal teams to support personalized customer experiences
  • Monitor campaign effectiveness and drive CRM analytics and dashboard improvements
  • Own the VIP customer program: manage exclusive benefits, services, KPIs, and strategic communication
  • Continuously optimize loyalty programs across online and offline channels
  • Enhance data strategy, including customer profiling, segmentation, and data integration for consumer insights
  • Develop marketing materials and coordinate the rollout of loyalty campaigns
  • Support cross-functional initiatives and take on ad hoc marketing projects as assigned

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field
  • 5–7 years of experience in loyalty marketing and CRM (1–2 years for Assistant role consideration)
  • Proven results managing VIP or loyalty programs
  • Strong experience in CRM platforms, customer data management, and analytics

Skills & Traits

  • Sharp data analysis skills with a meticulous attention to detail
  • Fluent in English (written and spoken)
  • Proficient in Excel and PowerPoint
  • Strong interpersonal and presentation skills
  • Effective multitasker with high organizational ability
  • Proactive, self-motivated, and a team player
  • Comfortable handling feedback and adaptable to change
  • Energetic, personable, and innovative, with a polished professional appearance

‍

시니어 마케팅 오피서는 VIP 및 고객 충성도 프로그램을 통해 브랜드의 핵심 고객층을 확대하고, CRM 기반의 맞춤형 마케팅을 주도하는 중추적인 역할을 맡습니다. 마케팅 및 PR 디렉터에게 직속 보고하며, 캠페인 기획부터 분석까지 전방위 마케팅 업무를 담당합니다.

주요 업무

  • CRM 캠페인 및 DM 마케팅 기획, 실행, 성과 분석
  • CRM 관련 데이터 보고 및 대시보드 관리
  • 외부 베ンダ 및 CRM 대행사 운영 총괄
  • VIP 프로그램 운영 및 충성도 마케팅 전략 수립
  • 고객 데이터 관리 및 분석을 통한 타겟 세분화
  • 온/오프라인 충성도 프로그램 콘텐츠 및 프로모션 기획
  • 기타 마케팅 프로젝트 및 디렉터 지원 업무

자격 요건

  • 마케팅 또는 관련 전공 학사 이상
  • CRM, VIP 프로그램, 충성도 마케팅 유경험자 (5–7년 이상)
  • 고객 분석 및 타겟 마케팅에 대한 명확한 이해
  • Excel 및 PowerPoint 활용 능숙자
  • 영어 및 한국어 모두 유창한 커뮤니케이션 가능자

우대 사항 및 역량

  • 고객 중심 사고와 디테일에 강한 성향
  • 캠페인 및 콘텐츠 개발에 있어 창의적이고 적극적인 자세
  • 하이엔드/럭셔리 브랜드 경험 보유자 우대
  • 팀워크와 독립적인 업무 수행 능력 조화

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